Strategy.
Communication.
Development.
20+ years of brand, advertising, and enterprise experience — now applied to building digital products and technical systems that are strategic, audience-aware, and built to last.
I don't see websites as just coded pages.
I see them as communication tools. My background in advertising, banking, and brand communication helps me understand what most developers miss — how clients think, how audiences respond, how information should be presented, and how digital experiences should support trust.
Built over decades,
not just projects.
Each discipline shaped a different dimension of how I work and think today.
Brand Communication
Brand strategy, campaign development, visual identity, and audience-first communication across advertising, digital, and print formats.
Advertising & Campaigns
End-to-end campaign execution including launch strategies, product communication, media coordination, and client-facing creative work.
Banking & Digital
Communication and digital coordination within major banking institutions — structured reporting, stakeholder presentations, and digital workflow.
25+ major brands.
Multiple sectors.
One background.
Four disciplines.
I combine communication experience with modern technical skills to deliver digital work that is strategic, clear, and built to communicate.
Web Development
Building clean, fast, and audience-aware websites and web applications. From WordPress to full Next.js builds — designed to communicate, not just function.
SaaS & Compliance Systems
Purpose-built software for regulated environments. Understanding complex systems and translating them into tools operators can actually use.
Content & Digital Publishing
Creating digital content and articles shaped by years of advertising and brand communication. Writing that informs and builds trust.
Data & Presentation
Transforming complex data into clear visual dashboards. Designing presentations that communicate strategy and ideas — built on decades of client-facing work.
The deliberate shift.
In 2025 I made a deliberate move — from delivering digital work for others to building my own product. LogVey is a UK compliance SaaS that helps waste receiving sites connect to the Defra Digital Waste Tracking API.
The skills that made me effective across enterprise brand, banking, and advertising — understanding complex systems, communicating to non-technical audiences, working to regulatory timelines — are exactly what a GovTech product requires.
Participating in Defra's Digital Waste Tracking private beta programme.
See LogVey →LogVey
UK digital waste compliance SaaS. Automates Defra API submission, digital waste transfer notes, EWC code classification, and carrier verification.
Want to work
together?
Whether you have a technical project, need a website, or just want to understand what I'm building — I'm easy to reach.